The 1950s were a pivotal decade in the shaping of the advertising industry because they were the first time that admen could fully exploit the marketing potential of television. As televisions started to fill the average American home, companies started creating fewer theatre-screened newsreels and more commercials. With World War II behind them, the American people became eager consumers, especially of the automobile. A symbol of American patriotism in a time of hopeful prosperity, the car was pushed upon post-depression, post-war consumers as a way of life. Also contributing the rise in car-consumption was the development of new suburban communities--places where having a car was essential. Created by the leading production houses of the time, the vintage film clips here include some of the last newsreels produced by companies like Chevrolet, Oldsmobile, General Motors, and the Ford Motor Company.
Region: DVD: 0, All (Worldwide)
